Netflix is raising its prices in the US

Netflix remains the dominant force in video streaming, particularly in the US, even with increasing pressure from competitors like Disney Plus and HBO Max. The ongoing pandemic has understandably ramped-up multimedia consumption on average, which could partially explain the price increase Netflix is putting in place.

Netflix is raising its prices in the US

Starting today new US subscribers will have to pay $9.99 for a basic plan (up from $8.99), $15.49 for an HD one (up from $13.99) and the top-tier 4K plan now costs $19.99 (up from $17.99). Current subscribers will eventually experience the price hike as well, though Netflix has promised to send out emails to them 30 days prior. Canadian prices are going up at basically the same rate and the standard plan there now costs CAD 16.49 (up from CAD 14.99).

Netflix price increases have pretty much become a regular occurrence at this point. The basic plan was $7.99 in 2014, then went up to $8.99 in 2019. The standard (HD) one was originally launched at $7.99 all the way back in 2011, then went up to $8.99 in 2014, $9.99 in 2015, $10.99 in 2017, $12.99 in 2019 and $13.99 in 2020. The 4K tier was originally $11.99 in 2013, went up to $13.99 in 2017, $15.99 in 2019 and $17.99 in 2020.


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Netflix prices just went up for the US and Canada

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  • Netflix prices for United States and Canada customers just went up.
  • The new pricing starts immediately and raises prices by $1 to $2.
  • Netflix says the hike will allow it to “continue to offer a wide variety of quality entertainment options.”

In the United States and Canada, Netflix hasn’t increased its pricing since October 2020. Now, according to Netflix’s pricing page, it appears the company is ready to end its streak.

Starting today, Netflix prices in the US and Canada are going up by $1 to $2, depending on the plan. These increases affect both new and current subscribers.

Speaking with Reuters, Netflix said the increase in pricing will allow it to “continue to offer a wide variety of quality entertainment options.”

New US Netflix prices for 2022

  • Premium: $19.99 each month ($2 increase)
  • Standard: $15.49 each month ($1.50 increase)
  • Basic: $9.99 each month ($1 increase)

Meanwhile, in Canada, the Premium plan is now $20.99 ($2 increase) and the Standard plan is $16.49 ($1.50 increase). The Canadian Basic plan was unchanged at $9.99.

It’s no secret that Netflix is facing more competition than ever in the streaming space. Between the overwhelming (and somewhat surprising) successes of Disney Plus and Apple TV Plus, Netflix has been having a tough time gaining new subscribers. The easiest solution to that problem is to increase Netflix pricing across the board for a quick injection of cash.

Generally, Netflix doesn’t drop pricing after increasing it. So these prices will likely be permanent.

Netflix has 74 million subscribers in the United States and Canada as of September 2021. The two areas combined make for the company’s largest region.

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Apple to increase App Store prices in some regions

Citing taxes and exchange rates, Apple is increasing the prices for apps in some countries and re-adjusting developers’ cuts in others. Apps will become more expensive in Bahrain, Ukraine and Zimbabwe. The VAT is upped from 5 to 10% in Bahrain, Ukraine gets a 20% VAT while users in Zimbabwe will have to pay 5% more because of the new digital service tax.

Apple to up its prices in some regions on its App Store

Oman is also introducing a 5% VAT, while The Bahamans and Tajikistan, are seeing lower taxes this year. However, the end price won’t change in these App Stores, as Apple is adjusting the developers’ cut to offset the changes.

The same goes for Austria where the VAT rate goes up to 10% for e-books and audiobooks, Latvia decreases the VAT for e-books and audiobooks from 21 to 5% and Romania is lowering its VAT from 19 to 5%, again on e-books and audiobooks.

Apple clarifies that it’s up to developers offering apps in the last six countries to decide whether or not they will adjust their prices to account for the changes.


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